What comes to your mind when you hear the word Apple? Chances are that most probably you remember the electronic gadgets from Apple company, more than the apple fruit. Now for most people, Amazon means the e-commerce giant, rather than the rainforest of South America. This is the power of brands! Recognition of these brands is reinforced by the visual elements in the logos of these brands, their color, shape and styling.
Branding is not just a shape or name of a product or company. It means the company itself. It defines what the company is about, what it offers, and the experience the users gain out of it.
So it goes without saying that branding is a must for any product or service, including online courses. Users of the online courses do look for a recognisable feature in the courses.
So what are the tips for a good brand in online courses? Here are a few to make an impact on the minds of the users.
- Determine your audience
This is the most important aspect as to know the aspirations of the users of the course
- Use suitable design scheme
Use proper color combination for the brand, neither too many, nor too less and boring. It should be attractive without distracting the user.
- Use consistent text design
Textual matter is the heart of an online course. Use a font, size and color which is consistent throughout the course. The font must be easy to read, and a common one available in all browsers and devices.
- Use suitable images
The images must reflect the content of the course. An online course on art must have images of paintings, sketches, colors, and art related tools.
- Use a standard writing design
The proper tool for delivery of the courses, the document to be used, the background design all have a say in proper branding of the course. Use proper lines spacing, paragraphs or bulleted lists, the starting and concluding remarks. If the course has video content, how the video is done is of importance.
- Use the power of social media
There is no need to emphasize the reach of social media today. The logo, images, color and styling used must be consistent even in social media.
The above handy tips for branding e-learning courses are just to highlight the importance of branding the courses. Instant recognition and recall are key points here.