Data is the new gold, and we have data regarding it!
The fact that this is the digital age, where data is the new gold, does not require special explanation now. More and more companies are transforming digitally. To put it across simply, digital transformation means integrating digital technology into a business. Except for the touch and feel of a physical product, now everything is in the form of data.
Increasing number of businesses is changing their business models to suit the changing needs of the customer. Yes, digital transformation is driven, not by the companies, but by the customer. Customer-centricity is a buzzword that more companies are holding on to, when they turn digital.
Let us look at what makes digital marketing an enriching experience for the customer.
a. Easier access to information
One of the major advantages of digital marketing is the easy availability of data. Customers can get information related to the products, such as the price, availability, contents. The customer has the option of choosing between various companies that offer the same product, based on the pricing, quality, reviews, and availability.
b. Customer interaction
In an online transaction, there may not be a face to face interaction, but this is compensated by a huge cache of information collected regarding the customers’ preferences and purchasing habits. Customizing the content, in terms of look and feel of the web page, is a big step in keeping the customer happy.
c. Customised content
Anyone who has done online shopping can see that there will be a list of related products, with connections to the products bought earlier, or selected presently. The online shopping site features a list of products or services that closely match with the selected products, and the customers’ preferences. This gives customers a personalised feel, as if a service person is especially dedicated to their needs.
d. Providing value
Providing a rich customer experience is one of the major positives of digital marketing. Value for money, value for time is a major transformation done by digital marketing.
Hi Excellent information, All the Best
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Are you writing the articles in your website yourself or you outsource them?
I am a blogger and having difficulty with content. Other bloggers told me I should use an AI content writer, they are actually pretty good.
Here is a sample article some bloggers shared with me.
Please let me know what your opinion on it and should I go ahead and use AI –
https://sites.google.com/view/best-ai-content-writing-tools/home
Thank you for going through my article and taking the time to write to me. I don’t have much idea about content writing using AI. You can use that for correcting your spelling, grammar, plagiarism check, and tone of speech, but for actual content, your own research is the best.